The Responsible Consumer

As sustainability credentials become the norm, brands must develop the capabilities to grow through a differentiated sustainability identity, innovative production systems and new value-driven consumption models. Responsible consumers perceive the virtues of sustainable products, according to Deloitte, as advocacy, altruism, spiritual alignment and in some cases, self-fulfilment. A pre-owned Chanel 1997 bag can be as…

Sustainability as Brand Value

In the post-pandemic world, most luxury brands have decided to include a version of business responsibility in their mission statements. But many of them still shy away from elucidating consumers beyond these statements. This is because luxury, with its aura of non-essential consumption, worries that talking about the broader issues along supply chains will attract…

Sustainability and Business Growth

Historically, companies across all industries have aspired to stay lean and keep profits high. Up until millennials and Gen Zs became the leading consumer force, very few wanted inventory sitting in their warehouse. For example, outdoor retailer Patagonia was early in embracing the great inefficiency in its behaviours, largely as a reflection of founder Yvon…

Sustainability Innovation

There has been significant progress over the last two decades in Silicon Valley resulting in innovations even for the most mundane needs. Yet in tackling some of the big challenges we face around the world, we have not been able to keep up. We haven’t been able to drive change and track progress nearly as…

The Sustainability Innovation Framework

Recently, the CEO of an established french luxury skincare brand discussed with me the overarching strategy behind his company’s exceptional sustainability performance. The sustainability challenge, we agreed, is both structural and one of communications. Suppliers are not innovating fast enough, obtaining certifications has become a box-ticking exercise only reserved for the few that can afford…